Franco Arenas Perdomo

Key Account Manager · DOOH & Media · Zurich

I combine a solid business administration background with years of experience in media sales – from digital out-of-home to print and digital. Strategic account management, new business development and tailored advertising solutions are my craft.

CV (PDF) LinkedIn
Franco Arenas Perdomo, portrait

Professional experience

since 12/2024

Key Account Manager DOOH & Media

Livesystems, Schlieren ZH
  • Strategic management of media agencies and direct clients, including tailored DOOH solutions
  • New business development, market and competitor analysis
  • Proposal development, analytical reporting and CRM management
  • Representing the company at client events and industry conferences
04/2023 – 11/2024

Key Account Manager & Product Manager

NZZone (NZZ), Zurich
  • Sales of the full NZZone portfolio (print & digital) to national and international clients, notably in finance, insurance and energy
  • Product Manager of the magazines “Residence” (NZZ am Sonntag) and “Immobilier” (Le Temps)
  • New business development, proposal development and sales reporting
  • Coordination with editorial, back office, sales support and marketing
08/2021 – 03/2023

Junior Media Consultant

Mediaschneider AG, Zurich
  • Advising a diverse client portfolio (including Edelweiss, Starbucks, Sanitas, Mobiliar, XXXLutz Group) across classic & digital media
  • Developing and presenting media strategies, all-media planning including digital
  • Campaign management and reporting using CM360, DV360, Meta, Tableau and others
09/2018 – 07/2021

Associate, Finance

Vistra Zürich AG, Zurich
  • Accounts receivable for the Zurich and Zug offices, invoicing and bank reconciliations
  • Supporting the Finance Director with ad-hoc analyses and internal projects
09/2017 – 08/2018

Fulfillment & Accounting

Sintratec AG (start-up), Brugg
  • Responsible for domestic and international shipping including customs documentation
  • Financial accounting as well as support for marketing & sales
01/2017 – 08/2017

Language stay and travel

Career break between military service and returning to work
  • Deepening language skills abroad
  • Travel as a deliberate pause before returning to work
10/2015 – 11/2016

Quartermaster (staff officer)

Swiss Armed Forces
  • Leading unit budgeting, accounting and accommodation – a scope of responsibility comparable to a small business
  • Functional leadership of the subordinate quartermaster sergeants and unit accountants
07/2012 – 07/2015

Commercial apprenticeship (Kaufmann EFZ)

Adeco AG, Mellikon
  • Back office and internal sales
  • Purchasing and logistics
  • Accounting

Education & training

2026 – 2028 · ongoing

MAS Business Administration

ZHAW, Winterthur
2020

Unit command course

Swiss Armed Forces College (HKA), Lucerne
2019

“Fit for Finance” seminar

University of St. Gallen (HSG), Zurich
2018 – 2020

Business Administrator, Advanced Federal Diploma (HF)

IFA College of Higher Education, Zurich
2017 – 2018

Business Specialist VSK, Diploma

IFA College of Higher Education, Zurich
2015 – 2016

Officer school & quartermaster course

Swiss Armed Forces, Bern / Sion
2012 – 2015

Commercial Employee, Federal VET Diploma (EFZ)

zB. Zentrum Bildung, Business School KV, Baden

Skills

Core competencies

Key account management Media sales (DOOH, print, digital) New business development Media strategy & planning Product management Financial & receivables accounting CRM & reporting Leadership

Languages

German – native Spanish – native English – advanced Italian – intermediate French – intermediate

Tools & IT

MS Office (ICT power user, SIZ) CM360 / DV360 Meta Ads Tableau / Data Studio HTML & VBA

Contact

Interested in a conversation? I look forward to hearing from you.

LinkedIn profile